PageRank

Google uses a link analysis algorithm that assigns a numerical weight to hyperlinked set of documents. In other words, the rank value indicates the importance of a particular page. Google assigns this rank value to every website that is indexed, and the value of that website determines its position on the Google search page when a relative keyword is searched. For example; if I do a Google search for the word “

fitidogurous

”, I would receive multiple results of web pages that all include or are associated with the word “

fitidogurous

”. The results would be displayed in descending order with the highest valued webpage displayed first. The largest factor when assigning a rank value is the number of pages linking back to that said page. In other words, a page would be ranked higher as more pages are linked to it. Who and how important the site is, linking back to your site is even more important. Content rich sites then to have a better PageRank as well, especially when you use the key search term multiple times use H1, H2, H3, and bold print of those key terms adds value to your page rank. If you have very little content on your page there is less information for search engines to index, resulting in a lower PageRank. Having images on your web page helps especially if it has an alt tag attached. PageRank is a trademark of Google and is patented. What I found to be very interesting is that the patent is held by Stanford University. Google only has exclusive rights on the patent from Stanford. The reasoning was that PageRank was developed at Stanford University by Larry Page and Sergey Brin; the founders of Google Inc. The university received 1.8 million shares of Google in exchange for use of the patent which was sold for $336 million in 2005.