Onsite vs. Offsite SEO

Onsite SEO refers to anything you can do to improve your own website or blog so that search engines give it a higher PageRank, where as Offsite SEO refers to anything done externally of your web page that improves your PageRank. Some examples of Onsite SEO include Keyword rich content, more content then less, and images containing alt tags. Onsite is more important in terms of organic searches, meaning not influencing search engines with $$. Examples of Offsite SEO include backlinks from twitter, facebook, and other social media sites. Offsite SEO is also important because it is where a majority of referrals come from. As you have probably noticed that both Onsite and Offsite SEO appear to play an important role because they serve two different purposes that also complement each other. Where Onsite SEO sets the ground work for making your site search engine friendly; ultimately, Offsite SEO plays a larger role in driving traffic to your site. I spoke earlier of Keyword rich content

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when referencing Onsite SEO. Keyword rich means that the word or words you would most associate with your website, is used multiple times. The more times you post those keywords in your blog or website to more they are indexed by Google in association with your site. Google also deems words that have a Heading 1, 2 & 3 more important, along with bolded items carrying slightly less weight. I also spoke about having a lot of content on your page. When you have very little content on your page, there is nothing for a search engine to index resulting in a low PageRank. PageRank algorithms also like to see original pictures. These pictures carry extra weight when they are partnered with an alt tag referencing the key word you wish to be searched.